TEFAF 2024
Established in 1988, The European Fine Art Foundation (TEFAF) is widely regarded as the world’s preeminent organization for fine art, antiques, and design. TEFAF produces two fairs internationally—TEFAF Maastricht, which presents over 7,000 years of art history, and TEFAF New York, focused on modern and contemporary art and design.
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Campaign Concept
Motion Design
Editorial -
TEFAF
Maastricht, NL
New York, US
tefaf.com -
Directed by :
Design&Practice
Photography :
TEFAF
Design&Practice
For the 2024 editions of both fairs, a new campaign was developed to translate TEFAF’s heritage into a creative vision that capture its grandeur, elegance, and magnificence. The concept was inspired by Pietra Dura and the textures of art, antiques and sculpture, resulting in a rich, animated visual experience presented online, in print, and across various physical touchpoints.
The dark and romantic identity of TEFAF Maastricht, with its warm colour palette and copper accents, contrasts with the modern and vibrant identity created for TEFAF New York, led by a deep blue with lilac accents. This create a complementary dialogue between the two fairs.
